North Shore Ledger — Website Proposal
I built the site as a working preview so you can see the idea instead of reading about it: north-shore-ledger.site-previews-e9i.pages.dev. It keeps what clients already trust about the practice (your name, your story, the town) and gives the site real work to do: answer the easy questions, keep deadlines in view, and make calling one tap.
What a practice like this runs into
The work is strong and the clients come by referral. The online side tends to undersell it in a few specific ways.
| What happens today | Why it matters |
|---|---|
| The same questions come in by phone all day: deadlines, what to bring, where to park | Every repeat call is time away from client work |
| Deadline info online is a season or two out of date | Old tax dates make a careful CPA look like she isn't watching the calendar |
| Phone numbers can't be tapped on a phone | Most people looking for an accountant are on a phone and want to call |
| No way to ask a question without calling | A visitor who isn't ready to phone has nowhere to go |
| No hours or parking listed | People don't know when to stop by, or where to leave the car |
| The site looks smaller than the practice is | A referral checks you out first; the site is the first impression |
What the new site does
Five pages, each with one job. Every page has a pinned call button and a footer with phone, email and address.
| Page | What it does |
|---|---|
| Home | Says what the practice does in one line. Shows the next three deadlines, the services, your photo and how to reach you. |
| Services | Tax returns, planning, bookkeeping, small business setup and IRS letters, each in plain words. |
| About | Your story, from doing the books at your parents' hardware store in Two Harbors to opening on Superior Street. |
| Deadlines | The year's key dates in plain words, with reminder sign-ups. Easy to update each season. |
| Visit | Tap-to-call, hours, where to park (the lot behind the bakery), and an Ask a question form with a reminder not to send Social Security or account numbers. |
Look: lake blue, birch and brass, with photos that fade into the page instead of sitting in boxes. The Aerial Lift Bridge as a single line drawing in the footer. Large, readable type on any screen.
Add-ons, if you want them
- Question form, wired up. Messages land in your inbox with the client's name, email, phone and topic. Optional text alert when one comes in.
- Deadline reminders. Clients sign up on the Deadlines page and get a short email a week before each date, sent automatically.
- An edit page. Change hours, post a notice ("closed Friday for the storm") or update deadlines yourself, no code.
- Photography. I shoot the office and a new portrait of you, so the site has fresh, sharp photos.
Two ways to work, and who owns what
| Built and handed over | Built and looked after | |
|---|---|---|
| What you get | The finished site, set up in your accounts, with the logins | The finished site, and I keep it running |
| Changes after launch | You make them, or hire me per change | Fixes are free; new features quoted one at a time or covered monthly |
| Domain | Yours | Yours |
| Hosting | A free Cloudflare account in your name | Yours, with me added as a member |
| Site files | Yours | Yours; I keep a working copy so changes are fast |
Pricing depends on which add-ons you want; we'll go over it when we meet.
Next step
A short meeting, in person or by phone, to walk through the preview and hear what you'd change.
This is a sample proposal for a use case concept. North Shore Ledger, Marta Kowal and the details above are invented to show how a real proposal reads.